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Positioning & Branding




At the Vontobel Group, our relationship with our clients is founded on performance and trust. This is one reason why many of these relationships continue from one generation to the next. We want to achieve a performance that inspires our clients with confidence each time we serve them. We focus on areas of business of which we have an expert knowledge and we earn the trust of our clients by delivering on our promises.

Vontobel has a unique positioning as an independent Swiss private bank combined with an innovative international asset manager. A strong family shareholder base enables us to think  independently and to maintain a long-term perspective. As a traditional company, we know that forward-looking planning and a first-class performance are essential for sustained success. And as the leading Swiss provider of innovative financial products, we also know how important it is to act rapidly and flexibly in today's market. We pursue an integrated approach, combining our competencies in wealth and asset management and investment banking to achieve success for our clients and partners.

A strong Vontobel brand is both an expression of this success and a requirement. Its strength is based on a combination of our corporate culture - which is reflected in all aspects of our work - and the realization of our values and our promise of performance vis‑ŕ-vis our clients. Each one of our employees is committed to this goal.

Vontobel Logo 

Our brand is visible externally through the systematic use of our corporate design, which ensures that the Vontobel Group has a consistent presence in all market communications. Our logo, the blue Vontobel square, is the core symbol of recognition that clearly distinguishes Vontobel from its peers. It gives the bank an identity both internally and externally and enables employees, clients and shareholders to experience the Vontobel brand in equal measure. The Vontobel claim 'Performance creates trust' succinctly conveys our brand promise.

Contact:


Christian Schilz, Head of Corporate Marketing

Christian Schilz
Head of Corporate Marketing

+41 (0)58 283 71 83
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