Senior Brand Strategist (100%)

At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that get our clients ahead. As a globally operating financial expert with Swiss roots, we specialize in wealth management, active asset management and investment solutions that work.

Your Challenge

Our Brand Management team is looking for an ambitious Senior Brand Strategist with an agency/consultancy background and a proven track record in creating exceptional brands and client experiences. The ideal candidate is a strategic thinker with passion and drive, a client-centric and solution-focused mindset, whose expertise spans strategy, culture and brand experience.

We will give you the opportunity to thrive in a dynamic and creative work environment, and naturally take on a leadership role without formal management responsibilities. You will collaborate closely with our Brand and Client Experience specialists, Content and Data & Automation teams and business partners to develop and run programs that will grow our award-winning brand. In your role, you will report directly to the Head of Brand Management.

Responsibilities:

  • Assessing our brand’s status and initiating, managing and implementing brand innovation programs and transformation processes based on our brand strategy and vision
  • Leading and developing brand areas such as employer/internal branding and brand storytelling and converting these into compelling multi-channel brand experiences that contribute to our CX efforts
  • Supporting our businesses in brand-related matters
  • Crafting content for various brand areas
  • Conducting market research and analysis to forecast brand trends and building and managing a brand measurement framework for our key markets
  • Carrying out brand and tone of voice training for our employees and agencies

 

Your Qualification

  • At least 10 years of professional experience in a similar position – ideally with international experience in a variety of industries (including the financial sector) and B2B, B2B4C or B2C brands
  • Degree in economics, journalism or communications, or branding, marketing or similar
  • Excellent understanding of all branding deliverables and associated disciplines such as brand positioning, architecture, messaging, research, brand experience and brand measurement
  • Visionary, innovative, enthusiastic and structured thinker with dedication and a tenacious spirit
  • Passion for brands, brand processes and their implementation
  • Outstanding communicator and presenter with great instincts for creating and telling a captivating story
  • Excellent skills when it comes to leading workshops, driving implementation and creating impact
  • Excellent knowledge of German and English, both written and spoken; Italian and French skills an advantage

Please include a portfolio of work that demonstrates your strategic, creative and writing skills in your application.

 

Location

Zürich / Gotthardstrasse 43

 

Contact

Guy de Brabois
+41 (58) 2837335
Corporate Human Resources