Vontobel Investment Banking strengthens its presence in Asia – Long Lee’s appointment as Head Financial Products Asia strengthens the key market APAC and opens the way for further growth.

News 1/30/2018
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Long Lee, who previously served as CEO of Leonteq Securities Hong Kong, will take over the management of Vontobel Financial Products Asia on February 5, 2018. He will be responsible for Vontobel’s entire structured products business in Asia Pacific with a focus on Hong Kong and Singapore. Lee will be based in Hong Kong.

As CEO and a member of the Executive Committee of Leonteq Securities Hong Kong, Long Lee managed several sales teams that advise institutional investors, private banks, family offices and financial intermediaries in Greater China, Hong Kong, Japan and Korea. Long Lee will bring many years of experience to the role. After obtaining degrees in Economics and Statistics from Berkeley and Harvard, he began his career in 2000 as Trader in Hong Kong at Bank of China International and BBVA, among other institutions. In mid-2010, Lee joined Leonteq Securities Hong Kong, where he held positions including Head of Trading Asia before being appointed CEO in 2014.

Vontobel Financial Products has a presence in Asia with sales activities in Singapore and trading activities in Hong Kong. The distribution of Vontobel's structured products is done via channels including Vontobel’s deritrade® MIP platform. This digital multi issuer platform is geared towards issuers and distributors of structured products in Asia. In addition to price setting, it offers a fully automated process from issuing and sales to the entire product lifecycle. Vontobel's structured products are traded on the Hong Kong Stock Exchange since its successful launch in September 2017. After just two months, the structured products business in Hong Kong was already generating a positive profit contribution. The Hong Kong market for listed structured products is achieving continued growth and is attracting strong demand from investors. Over the next 12 months, 300 to 400 warrants and callable bull bear contracts (CBBCs) will be launched, covering all common underlyings. In a further step, the product range is to be expanded to include products on foreign equities, commodities, currencies and other structured products. In his role as Head of Financial Products Asia, Long Lee will manage sales activities in Singapore as well as trading activities in Hong Kong.

“We want to expand Vontobel’s market position in Asia in order to become one of the leading providers of structured products,” stated Roger Studer, Head of Vontobel Investment Banking. “This key appointment represents a further investment in the Asia region and reaffirms our growth strategy. Long Lee is an experienced specialist in structured products with an excellent network of contacts in the region. He will strengthen our two teams in Hong Kong and Singapore that have a total of around 20 employees.”

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