Consumer Marketing Manager, Digital Investing
At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that bring our clients ahead. As a global financial services provider with Swiss roots, we specialize in wealth management, active asset management and digital investment solutions.
Digital Investing brings together our digital direct-to-consumer services. We strive to empower people to fulfill their financial ambitions by democratizing access to investment products and services. We continuously develop our cutting-edge wealth platform by combining Vontobel’s investment expertise with technology and human elements to create exclusive wealth opportunities for clients.
- Lead a data-driven consumer marketing strategy, including the end-state vision of how we use consumer data and insights to drive consumer segmentation, targeting, messaging and campaigns, and how those can be adapted based on market stage
- Understand and represent the voice of affluent consumers in everything we do to ensure we are offering a product affluent clients love. Identify deep, actionable insights into content preferences, behavior and needs of our clients, across several EU countries.
- Design and manage robust research plans and consumer insights to answer key business questions and inform marketing and product strategies, as well as go-to-market approaches.
- Develop and drive successful integrated marketing programs that ladder to business objectives utilising owned, earned and paid media (including but not limited to PR, traditional, digital and social media)
- Bring big ideas to the table, and inspire others to deliver best in class ideas and plans, obtaining buy-in from stakeholders, management and agencies. In partnership ,develop marketing materials, case studies, blog posts, product videos, web page content, event content, and research to support your key messages.
- Manage top of the funnel value proposition, positioning and messaging strategies.
- Assess business trends, competition, and opportunities/risks and create plans to address them.
- Create and own goals and performance metrics for consumer Marketing, incl. continuous monitoring to test effectiveness of our strategy.
- Close collaboration with sales to identify and support partnerships to drive KPI-driven client growth and awareness, and with Product Management to shape the client experience and product offering.
- Deep experience in Consumer / Product Marketing for a high(er)-end consumer brand trageting affluent consumers.
- You are a strategic and creative thinker who can take broad visions and concepts and develop concise messaging and marketing programs.
- Enjoy dealing with high ambiguity, complexity, and broad scope that will be at the epicenter of our initiatives.
- You have proven to be an excellent collaborator being able to work closely with Sales and Product Management teams.
- Your sound business judgment is based on data and deep consumer insights. You are used to writing high quality business-driven documents that surface key learnings and provide recommendations for go-forward brand marketing strategies.
- Passion for the digital world and strong interest in financial services and its products (financial services experience is not required).
- Knowledge in content marketing, Social Media, Performance Marketing und SEO/SEA
- Working proficiency in English and German
Thank you for the time to consider Vontobel. We appreciate you taking the time to submit your application. Our Talent Acquisition team will carefully assess your application and will respond to you in a timely manner.
If you have any question you can contact us through our contact form.
LocationZürich / Gotthardstrasse 43