Step aside, Millennials, and let Generation Z enter the stage

Insights, Trends, Geopolitik
10/17/2018 Reading time: 1 minute(s)

The so-called Millennials, which comprise the generation born between around 1980 and 1994, have been the most studied demographic group – and the most notorious buzzword – of the recent past. Yet what both Millennials and marketers have to admit is that they have become, after all, about as “young” as the iPhone 4, the beloved tech gadget Millennials grew up with. But who is today’s iPhone X, then?