The headquarters of Bank Vontobel in Zurich, Switzerland.
Media releases and news

Financial advisors expect bigger book of ESG business in coming years, new Vontobel study reveals

Media Release
Sustainable Investing (ESG)

Published on 27.06.2024 CEST

  • Despite a challenging two-year period for ESG investments, more financial advisors are integrating them into their practices with clients.
  • 65% of advisors globally believe ESG has a neutral to positive impact on investments, with European advisers proving the most confident.
  • The possible factors impacting advisors’ confidence are inconsistent standards, metrics and taxonomies (88%), not enough suitable sustainable products available (82%), and the evolving ESG regulations (81%).


A new global study by Vontobel has found that an increasing number of financial advisors (62%) are integrating ESG offering into their practices with clients, compared to 53% in 2021. The result shows that sustainable offerings continue to rise in importance in the advisory space despite the headwinds and political backlash that sustainable investing has been experiencing over the last two years.

The Vontobel Advisor ESG Study 2024 assesses the views of 300 financial advisors and wealth managers in 15 countries throughout Europe, the Americas and Asia Pacific to understand their takes on various aspects and challenges of ESG investing.

When asked what percentage of their total book of business is invested in ESG, 54% of advisors globally said less than 10% is currently invested this way. European advisors were the most likely to have a greater book of business in the space, with 24% investing at least a quarter of their total book in ESG, compared with 16% in APAC and 11% in the Americas.

This figure is expected to rise in the coming years, with ESG continuing to gain momentum in all regions surveyed. Advisors in all three markets expect this to be a growing area over the next three years, with over 63% expecting to have 10% or more invested in ESG at the end of this period.

This momentum is not a universal trend, however. For those advisors who have limited, or no, allocations to ESG, the overwhelming reason provided (80%) was that ESG is simply a trend.

Interestingly, previous concerns over the impact that ESG may have had on financial returns appears to have faded across all markets. Most advisors now believe that ESG investing has a neutral to positive impact on investment performance, with 65% believing it doesn’t harm performance at all. This is most prevalent in Europe, with 76% of advisors believing it has a neutral to positive impact.

Despite this growing confidence, advisors continue to face several challenges when recommending ESG investments. The biggest obstacle is inconsistent standards, metrics and taxonomies, with 88% of advisors saying this made it somewhat or very challenging. Other reasons provided included insufficient sustainable products available across all asset classes (82%), evolving ESG regulations (81%), and a lack of ESG data, research and information (80%).

Encouragingly, the study shows that the advisors surveyed tend to access a broad set of information sources rather than relying only on one source when conducting research on ESG products. This helps them provide better advice to clients. Financial institutions and consultants (50%), industry reports and whitepapers (43%), and financial news and journals (40%) are among the sources advisors rely on the most.

Christoph von Reiche, Vontobel’s Head of Institutional Clients, commented:

“Although ESG has been facing several headwinds recently, our study shows that it is set to continue to rise in popularity among investors in the coming years to the extent that Bloomberg Intelligence estimates that global ESG assets will rise to USD 40 trillion by 2030. With their knowledge, competence and closeness to clients, financial advisers and wealth managers play a key role in helping the ESG sector to grow further and enabling investors to benefit from this important trend.

However, there still are significant hurdles and the whole investment industry needs to provide greater support in helping advisors overcome these obstacles. On the perceived lack of suitable ESG products across asset classes, a closer and more open dialogue between both parties could help ensure that advisors’ needs, and those of their clients, are met appropriately.”

ESG study

The full ESG study is available on our website.

Media Relations

Portrait of Isabel Reck, Media Relations

Isabel Reck

Media Relations Europe

Portrait of Urs Fehr, Media Relations

Urs Fehr

Media Relations Europe


Investor Relations

Image of Peter Skoog from the Investor Relations team

Peter Skoog

Head Investor Relations

Image of Jessica Brügger from the Investor Relations team

Jessica Brügger

Investor Relations Officer

We are an international investment management firm with Swiss roots, providing investment, advisory and solution capabilities to private and institutional clients. Headquartered in Zurich, Switzerland, we are present across 28 locations world-wide. Vontobel Holding AG shares are listed on the SIX Swiss Exchange and majority owned by the founding family. The family’s close ties to the company guarantee entrepreneurial independence, and the resulting freedom creates an obligation to assume social responsibility. As of March 31, 2024, Vontobel held CHF 223.7 billion assets under management. With our investment-led approach that focuses exclusively on the buy-side of financial markets, we think and act purely from the client’s perspective – as an investor for investors.

This includes continually rethinking how to empower investors – something we have engaged in for over 100 years. Harnessing the power of technology allows us to deploy our investment expertise across multiple platforms and ecosystems, while aiming to offer an individualized and high-quality client experience. Our conviction that successful investing begins with the assumption of personal responsibility means we focus on empowering employees to unlock their potential, take ownership of their work, and bring opportunities to life. We continuously scrutinize our achievements as we strive to exceed the expectations of our clients.


Legal information
This document is for information purposes only and does not constitute an offer of any kind. The services described in the document are supplied under the agreement signed with the service recipient. The nature, scope and prices of services and products may vary from one country to another and may change without notice at any time. Certain services and products are not available worldwide or from all companies of Vontobel. In addition, they may be subject to legal restrictions in certain countries.