Thematic Investing: Adapt and thrive

Do you like scoring wins based on know-how that other investors don’t have (yet)? Thematic Investing allows you to invest in themes that are near and dear to you.

We provide you with the needed support so your favorite theme can become more than just a matter of the heart, but rather a chance to adapt an thrive.

These are just a few of the major structural trends that could change our everyday lives: changes that are coming about due to the rapid progress that our society is going through. In short, these changes are affecting every dimension of our lives: environmental, demographic, socio-economic, as well as behavioral.

These profound changes won’t spare the economy and the corporations within it. Accordingly, many investors are asking themselves:

“Who will benefit from these changes?”

The main goal of Thematic Investing is to anticipate changes and take advantage of them, in order to identify today possible structural winners of tomorrow – as early as possible.



The greatest success beckons companies that are winning with flexibility

Find out which thematic investments we can offer you at Vontobel, and what market observations and considerations we incorporate into the selection of thematic equities.



ESG Advisory from A to Z

Looking at the big picture up close

Today, investors’ goals and the world’s need for action—the big picture—are clearer than ever. However, when you get into the details, complexity increases.

Explore what matters

© Getty—for illustrative purposes only






Thematic Investments in focus





Wellness & Health

A growing industry, influenced by demographic changes, technology, trends and many other developments. The expected growth of the industry is currently at 5-10% p.a.

Learn more about the industry




Water as an investment theme: A faucet carelessly left running illustrates mankind’s increasing consumption of water



Mankind’s water consumption is increasing inexorably. But how much water is actually of drinking quality?



Smart Farming as an investment theme: A drone hovers over a planted green field. The drone is being controlled by a farmer who is standing in the field with a smartphone.


Smart Farming & FoodTech

The world’s population is expected to grow to 9.8 billion people by the year 2050. With this growth will come an increase in demand for food.

  • More on this subject

    It is forecasted that to feed the world’s people, we will need to produce 70 percent more food than we do today. This fact poses major challenges for agricultural techniques around the world. Especially when you consider that an increase in yield will have to be possible despite having less arable land to work with, and increasingly limited water resources.

    Go to the investment theme “Smart Farming & FoodTech”



Robotics as an investment theme, illustrated by a “fist bump” greeting between a human hand and a robotic hand


The Era of Robotics

Companies from many different sectors are pondering investments in robotics and automation technology.

  • More on this subject

    The goal of these investments is to increase productivity and offset higher costs that result from wage increases. For quite some time already, the focus has moved beyond traditional industrial production and supply chain segments; automation has also begun in the service sector, whether it is by exploiting Big Data or via AI (Artificial Intelligence).

    Robotics could affect more and more areas of life.

    Go to the investment theme “The Era of Robotics”



Cloud Computing als Investment-Thema: Blick auf einen aufgeklappten Laptop, dessen Bildschirm die Form einer Wolke hat


Cloud Computing

Data processing in “the Cloud” has become an engine of innovation, efficiency and globalization.

  • More on this subject

    Data, apps and computing power can be accessed today from anywhere in the world, all in a matter of seconds. This instant availability is the key to allowing visionary ideas such as the Internet of Things to take shape. Seen in this light, Cloud Computing functions across industries as an enabling technology that increases performance, productivity and reliability, lowers costs and makes services scalable. Industry giants such as Amazon, Microsoft and Google are setting the benchmark in this arena. Small and medium-sized enterprises (SMEs) are likely to gain innovative capability and agility through Cloud Computing as well.

    Go to the investment theme “Cloud Computing”



Strong brands as an investment theme: A shopping street with large illuminated advertising illustrates the importance of strong brands in everyday consumer life.


NextGen Brands

Strong brands are intangible assets that enable a company to achieve a dominant market position.

  • More on this subject

    Brands can influence consumers’ purchasing decisions. The broader the competitive offer, the sooner a brand can successfully shine like a beacon, attracting buyers in the vast sea of confusing ​​options. This applies to the brand-loving Millennial generation – and even more so to Generation Z, who became familiar with brands as catalysts for a new sense of togetherness. “NextGen Brands” have even managed to elevate drinks, snacks and gadgets such as smartphones to “cult” items – or to be more precise: to “culture” itself.

    Companies with a strong brand can often outperform the broader market. This is because brands cannot easily be copied by competitors and, once established, are associated with relatively low costs. This market position could lead to above-average returns.

    Go to the investment theme “NextGen Brands”



Smart Healthcare als Investment-Thema: Die Nahaufnahme einer Hand mit Fitness-Uhr illustriert, wie das Echtzeit-Monitoring von Gesundheitsdaten die Zukunft des Gesundheitswesens ankündigt


Smart Healthcare

Digitization is also revolutionizing the healthcare system and should increase efficiency on the one hand while reducing costs on the other.

  • More on this subject

    Microsensors in pill form; medical practices networked together with hospitals, pharmacies and health insurance companies; robots performing surgical operations; health apps and wearables – all these are just some of the examples we will see in this arena. The digital healthcare system will have to respond to the pressing challenges of our time: population growth, higher life expectancy, the growth of emerging countries, and a global pandemic.

    Go to the investment theme “Smart Healthcare”




The conceptual base for thematic investments is our proven Megatrends Model. They allow us to think outside the box when looking at individual thematic areas. In turn, it is possible to systematically grasp interrelationships and dependencies.

Meet the 4 Megatrends



  • More exciting thematic investments



    Family businesses as an investment theme, illustrated by two tailors, father and son, measuring cloth together in their workshop.


    Family Businesses

    Ferrari, Oracle and Comcast are three companies that have one thing in common: They are family-influenced companies. Having a common family background can also be relevant for investors.



    Diversity and equal opportunity as an investment theme, represented by a group of women and men of different ages and ethnicities.


    Power of Diversity

    Companies oriented towards gender diversity can create the ideal conditions for encouraging innovation, for example.

    • More on this subject

      Anyone who thinks that diversity in a company only improves values such as fairness and equality may be making a mistake. From an economic performance point of view, too, it can make sense to plug the gaps in terms of gender equality. This includes increasing the proportion of women in managerial positions, which is still low. Companies that are committed to gender diversity also tend to perform better in terms of corporate management and have a healthy balance sheet.

      Go to the investment theme “Diversity”



    E-sports as an investment theme: A white and a black video game controller face each other, opponents ready to attack .


    E-Sports and Gaming

    The movie and music businesses are no longer the alpha and omega in the entertainment industry. Today, e-sports and video gaming are setting the direction the industry is headed in.

    • More on this subject

      E-sports professionals are celebrated as modern gladiators, earning prize money in the millions – and could soon even be bearers of the Olympic torch. In short: the economic potential around this new branch of the entertainment industry is huge, as soon smartphones become potential gaming devices, meaning that 4 billion people will be carrying one around in their pockets. Trend: up, sharply.

      Go to the investment theme “E-Sports”



    A wind turbine photographed from above, illustrating that positive change can be brought about with investments, the example here being renewable energies.


    Impact for Good

    How can the power of the market be used to drive positive developments forward, while not losing sight of returns?

    • More on this subject

      This is exactly what we are making possible for investors with the “Impact for Good” theme. We are identifying four core areas – health, poverty, environment and education – and investing in companies that are working reliably on solutions and helping people in these areas.

      Go to the investment theme “Impact for Good”



    Disruption as an investment theme: The view from above of several lines of yellow taxis in a rush-hour traffic jam symbolizes the mainstream from which opportunities for disruption arise.



    Airbnb, Uber, and Amazon – these three disruptors have fundamentally altered established industries. Other companies will follow their example.



    E-commerce as an investment theme: We see the hands of a person who is making a payment via his laptop. In one hand he is holding a credit card, while the other is typing on the keyboard.



    The triumphant advance of online shopping does not seem to be stopping. Accelerated by the Coronavirus pandemic, it has now also reached the generation of older retired persons – the “silver agers”.

    • More on this subject

      Online shopping platforms have brought about a change in consumer behavior among the broad population, because they have succeeded in breaking down barriers to entry. They no longer acquire potential customers only at the local level, from around the world – digitally. In addition, the e-commerce sector understands how to adapt other digital trends to ist own purposes, for example in the area of logistics. Amazon now offers same-day delivery for some items, for instance. This is only possible through effective inventory management, a high degree of automation, and quick responsiveness.

      Go to the investment theme “E-Commerce”




Icon: A pie chart symbolizes diversification (asset allocation) in a portfolio.

Did you know?

Diversification is the basis

Thematic investments are suitable for building on an already diversified portfolio. However, they are less suitable if you are only initiating diversification. 

Find out why




Your way to our thematic investments


smartphone icon  

Give us a call:
+49 89 411 890 31 74

Monday through Friday, 8 a.m. to 6 p.m.


Personal consulting from Germany

Open contact form to request a callback or an appointment.

Switzerland flag  

Connection to Switzerland

Open contact form to request a callback or an appointment.




Even the smallest undertaking starts with a conversation.

Megatrends are the way to go when it comes to applying your own assets in harmony with your values. Would you like to take advantage of megatrends? We would be happy to advise you on this.

After sending the form you will receive an email asking you to confirm your email address.


  • Legal notice

    The data transmitted to Vontobel using this form are sent encrypted via the Internet. However, the possibility of unauthorized third parties accessing the transmitted data, particularly using malware on the computer, cannot fully be excluded. If you are using this form to send confidential data (e.g. your account number), you accept the risk of disclosure of your banking relationship and bank account information to third parties and you release Vontobel from any and all liability for damages incurred as a result of the use of this form, to the extent that such release is permitted by the law.

    By providing your phone number and/or email address, you declare your express consent to Vontobel contacting you by phone and/or unsecured email. The personal data provided by you are used and stored to handle and process your inquiry and in order for us to perform our contractual duties in connection with the services chosen by you. The personal data may be processed on behalf of Vontobel by a subcontractor engaged by Vontobel, including outside your own or Vontobel’s location. Your personal data are processed and stored for the duration of our business relationship. In addition, we are subject to a number of duties to retain and document. Finally, the duration of storage is also determined by the statutory limitation periods.

    Please note that the use of email and electronic means of communication involves significant risks, such as lack of confidentiality, possible manipulation of contents or sender, dispatch to the wrong recipient, viruses, etc. Vontobel does not accept any responsibility for damages in connection with the use of emails and electronic means of communication. Vontobel therefore also recommends that you do not send sensitive information by email, that received text is not included in responses and that the email address is newly entered manually each time.

    Vontobel does not accept orders for commercial transactions such as the opening of accounts, payment or stock market orders, cancellations of orders or authorizations, blocking of credit cards, changes of address etc. via this form. Please contact your branch or your relationship manager with regard to such transactions.

    Not all products are available in all countries.

    Bank Vontobel Europe AG
    Legal & Compliance
    Alter Hof 5
    D-80331 Munich

    Terms and Conditions of Use
    Privacy Policy



Mandatory information



Disclaimer regarding the information on this website

This material is provided for your information only and does not constitute an offer or solicitation of an offer to buy or sell any investment or other specific product. Certain services and products are subject to legal restrictions and cannot be offered worldwide without limitation and/or may not be suitable for sale to all investors.

All information and opinions expressed in this material were obtained from sources believed to be reliable; however, no guarantee can be made as to their accuracy or completeness. All information and opinions were correct at the time of writing of this report and are subject to change without notice.