
Specialization, growth, client relations?
What makes external asset managers successful in the Swiss market
The business models, client segments, and investment strategies of external asset managers (EAMs) in Switzerland are as diverse as the market itself. What structural types can be identified, and which factors are crucial for business success?
“For us, there are really only two things that matter for success: the client specifically, client satisfaction and investment performance. Those are the only two things that count.” – as stated by an EAM in the study
Did you know that for 84% of external asset managers surveyed, client satisfaction is the key benchmark for success?

Did you know that 70% of external asset managers surveyed specialize in equities?

Did you know that only 28% of external asset managers surveyed have ambitious growth targets?
