Marketing Specialist Germany

At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that get our clients ahead. As a global financial service provider with Swiss roots, we specialize in wealth management, active asset management and investment solutions that fit.

Within the Asset Management Marketing team in Zurich we are looking for a Marketing Specialist Germany fixed-term until July 2020.

Your Challenge

The Marketing Specialist Germany is a member of the Global Marketing team and reports to the head of marketing. He/ She will work in close collaboration with the local German Sales teams both in Frankfurt and Munich, the Marketing Specialist Germany will support the development of our brand recognition in the country and the marketing strategy across all client segments (retail, wholesale and institutional) in Germany.  Main areas of activity are:

  • Planning
    Develop an yearly integrated marketing plan for the country to deliver against German business requirements
    Manage marketing budget for the country, tracking engagement throughout the year
    Track marketing impact via salesforce, share tracking with sales

  • Implement global campaigns locally in the best possible way to maximize impact
    Plan & deliver events & sponsored conferences tied in with the campaign, Coordinate sign-off of local media buying with country head
    Validate trans-creation and translation campaign pieces in local language

  • Owns and deliver all local marketing initiatives throughout the mix
    Planning and execution of client events & sponsored conferences (portfolio manager roadshows, business and social events)
    Advertising creative and operations that are not tied to global campaigns
    Local adaptations of marketing documents
    E-mailing/Social Posting related to country specific initiatives.
    Support activities for PR in Germany in close cooperation with the central PR team
    Development and support of co-marketing initiatives together with distribution partners
  • Participation in global marketing Projects


Your Qualification

  • University degree in business, marketing or communication combined with good knowledge and understanding of the investment world
  • 5+ years of experience in marketing and communication, preferably in an international Asset Management company
  • Good understanding of institutional and wholesale client requirements (marketing documents, communication style…), affinity to investment topics is a plus
  • High affinity to digital marketing disciplines, tools and data & analytics
  • Entrepreneurial mind set, rationale problem solver with a hands on mentality - High customer and service orientation
  • Working self-sufficiently, ability to effectively communicate with multiple internal and external stakeholders  - team work spirit required
  • German on a native-speaker level, able to work effectively in English in day-to-day work



Zürich / Genferstrasse 27



Heike Rothenbusch
+41 58 283 53 34
Corporate Human Resources