Thematic Investing: Adapt and thrive

Do you like scoring wins based on know-how that other investors don’t have (yet)? Thematic Investing allows you to invest in themes that are near and dear to you.

We provide you with the needed support so your favorite theme can become more than just a matter of the heart, but rather a chance to adapt an thrive.

These are just a few of the major structural trends that could change our everyday lives: changes that are coming about due to the rapid progress that our society is going through. In short, these changes are affecting every dimension of our lives: environmental, demographic, socio-economic, as well as behavioral.

These profound changes won’t spare the economy and the corporations within it. Accordingly, many investors are asking themselves:

“Who will benefit from these changes?”

The main goal of Thematic Investing is to anticipate changes and take advantage of them, in order to identify today possible structural winners of tomorrow – as early as possible.



The greatest success beckons companies that are winning with flexibility

Find out which thematic investments we can offer you at Vontobel, and what market observations and considerations we incorporate into the selection of thematic equities.



Investment Outlook 2023

Inflation – Recession – Central banks

Just three buzzwords for investment year 2022? Find out more about Vontobel’s baseline scenario and discover long-term investment themes such as “financial repression”, “slowbalization” and more.

To the checklist






Thematic Investments in focus



Bird’s eye view of an outdoor spa, showcasing the new Vontobel AMC on the investment theme Wellness & Health


Wellness & Health

A growing industry, influenced by demographic changes, technology trends and many other developments. The expected growth of the industry is currently at 5–10% p.a.




Water as an investment theme: A faucet carelessly left running illustrates mankind’s increasing consumption of water



Mankind’s water consumption is increasing inexorably. But how much water is actually of drinking quality?



Smart Farming as an investment theme: A drone hovers over a planted green field. The drone is being controlled by a farmer who is standing in the field with a smartphone.


Smart Farming & FoodTech

The world’s population is expected to grow to 9.8 billion people by the year 2050. With this growth will come an increase in demand for food.

  • More on this subject

    It is forecasted that to feed the world’s people, we will need to produce 70 percent more food than we do today. This fact poses major challenges for agricultural techniques around the world. Especially when you consider that an increase in yield will have to be possible despite having less arable land to work with, and increasingly limited water resources.

    Go to the investment theme “Smart Farming & FoodTech”



Robotics as an investment theme, illustrated by a “fist bump” greeting between a human hand and a robotic hand


The Era of Robotics

Companies from many different sectors are pondering investments in robotics and automation technology.

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    The goal of these investments is to increase productivity and offset higher costs that result from wage increases. For quite some time already, the focus has moved beyond traditional industrial production and supply chain segments; automation has also begun in the service sector, whether it is by exploiting Big Data or via AI (Artificial Intelligence).

    Robotics could affect more and more areas of life.

    Go to the investment theme “The Era of Robotics”



Cloud Computing als Investment-Thema: Blick auf einen aufgeklappten Laptop, dessen Bildschirm die Form einer Wolke hat


Cloud Computing

Data processing in “the Cloud” has become an engine of innovation, efficiency and globalization.

  • More on this subject

    Data, apps and computing power can be accessed today from anywhere in the world, all in a matter of seconds. This instant availability is the key to allowing visionary ideas such as the Internet of Things to take shape. Seen in this light, Cloud Computing functions across industries as an enabling technology that increases performance, productivity and reliability, lowers costs and makes services scalable. Industry giants such as Amazon, Microsoft and Google are setting the benchmark in this arena. Small and medium-sized enterprises (SMEs) are likely to gain innovative capability and agility through Cloud Computing as well.

    Go to the investment theme “Cloud Computing”



Strong brands as an investment theme: A shopping street with large illuminated advertising illustrates the importance of strong brands in everyday consumer life.


NextGen Brands

Strong brands are intangible assets that enable a company to achieve a dominant market position.

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    Brands can influence consumers’ purchasing decisions. The broader the competitive offer, the sooner a brand can successfully shine like a beacon, attracting buyers in the vast sea of confusing ​​options. This applies to the brand-loving Millennial generation – and even more so to Generation Z, who became familiar with brands as catalysts for a new sense of togetherness. “NextGen Brands” have even managed to elevate drinks, snacks and gadgets such as smartphones to “cult” items – or to be more precise: to “culture” itself.

    Companies with a strong brand can often outperform the broader market. This is because brands cannot easily be copied by competitors and, once established, are associated with relatively low costs. This market position could lead to above-average returns.

    Go to the investment theme “NextGen Brands”



Smart Healthcare als Investment-Thema: Die Nahaufnahme einer Hand mit Fitness-Uhr illustriert, wie das Echtzeit-Monitoring von Gesundheitsdaten die Zukunft des Gesundheitswesens ankündigt


Smart Healthcare

Digitization is also revolutionizing the healthcare system and should increase efficiency on the one hand while reducing costs on the other.

  • More on this subject

    Microsensors in pill form; medical practices networked together with hospitals, pharmacies and health insurance companies; robots performing surgical operations; health apps and wearables – all these are just some of the examples we will see in this arena. The digital healthcare system will have to respond to the pressing challenges of our time: population growth, higher life expectancy, the growth of emerging countries, and a global pandemic.

    Go to the investment theme “Smart Healthcare”




The conceptual base for thematic investments is our proven Megatrends Model. They allow us to think outside the box when looking at individual thematic areas. In turn, it is possible to systematically grasp interrelationships and dependencies.

Meet the 4 Megatrends



  • More exciting thematic investments



    E-sports as an investment theme: A white and a black video game controller face each other, opponents ready to attack .


    E-Sports and Gaming

    The movie and music businesses are no longer the alpha and omega in the entertainment industry. Today, e-sports and video gaming are setting the direction the industry is headed in.

    • More on this subject

      E-sports professionals are celebrated as modern gladiators, earning prize money in the millions – and could soon even be bearers of the Olympic torch. In short: the economic potential around this new branch of the entertainment industry is huge, as soon smartphones become potential gaming devices, meaning that 4 billion people will be carrying one around in their pockets. Trend: up, sharply.

      Go to the investment theme “E-Sports”



    A wind turbine photographed from above, illustrating that positive change can be brought about with investments, the example here being renewable energies.


    Impact for Good

    How can the power of the market be used to drive positive developments forward, while not losing sight of returns?

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      This is exactly what we are making possible for investors with the “Impact for Good” theme. We are identifying four core areas – health, poverty, environment and education – and investing in companies that are working reliably on solutions and helping people in these areas.

      Go to the investment theme “Impact for Good”



    Disruption as an investment theme: The view from above of several lines of yellow taxis in a rush-hour traffic jam symbolizes the mainstream from which opportunities for disruption arise.



    Airbnb, Uber, and Amazon – these three disruptors have fundamentally altered established industries. Other companies will follow their example.



    E-commerce as an investment theme: We see the hands of a person who is making a payment via his laptop. In one hand he is holding a credit card, while the other is typing on the keyboard.



    The triumphant advance of online shopping does not seem to be stopping. Accelerated by the Coronavirus pandemic, it has now also reached the generation of older retired persons – the “silver agers”.

    • More on this subject

      Online shopping platforms have brought about a change in consumer behavior among the broad population, because they have succeeded in breaking down barriers to entry. They no longer acquire potential customers only at the local level, from around the world – digitally. In addition, the e-commerce sector understands how to adapt other digital trends to ist own purposes, for example in the area of logistics. Amazon now offers same-day delivery for some items, for instance. This is only possible through effective inventory management, a high degree of automation, and quick responsiveness.

      Go to the investment theme “E-Commerce”




Icon: A pie chart symbolizes diversification (asset allocation) in a portfolio.

Did you know?

Diversification is the basis

Thematic investments are suitable for building on an already diversified portfolio. However, they are less suitable if you are only initiating diversification. 

Find out why




Your way to our thematic investments


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Megatrends and Thematics are the way to go when it comes to applying your own assets in harmony with your convictions. Would you like to take advantage of this approach in the context of your portfolio? We would be happy to advise you on this.

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